Promotion of our main olive oil brands in Paraguay, Brazil and Baltic States.

Particularly, there was a promotional campaign in Paraguay, with very good sales results and participation. This Campaign, named “Sabores del Mundo” (Flavors of the World) invited all customers to get to know La Española range of olive Oils and also to compete for a trip for two to Chile.

On the other hand, Acesur entered into a promotional Campaign in Brazil with La Española Olive Oil, by linking the image of this brand to the flamenco dancer Isabel Rodriguez to embody the Spanish traditional topics. This Campaign was strongly supported not only through the Press, but also through Internet and made it possible to expand La Española Oil in the Brazilian market. Finally, it is worth mentioning the promotional campaign carried out by Coosur in the Baltic States (Estonia, Latvia and Lithuania). This campaign took place at MAXIMA supermarket chain, where all customers could taste Coosur Monovarieties. This event strengthened the presence of our Coosur brand in this area and motivates the company to develop new market strategies there.